SOME OF THE UNANSWERED QUESTIONS While exploring different dimensions of industry, specifically in the fashion domain, I realised that we already have a lot of boutiques coming up every single day; we have a lot of fashion brands and retail outlets selling fashionable clothes. There’s nothing new right! Nobody wants to repeat their clothes; nobody wants to throw away their dresses as well. We don’t change our furniture every day, or we don’t, let’s say change our phones every single day just because there’s a new phone launched in the market that is aesthetically beautiful. We don’t neglect the functionality and quality aspect of our electronic gadgets or our furniture or eve n our cars. However, we always feel that we don’t have anything to wear, even if our wardrobes are stocked up with piles of clothes and fashionable accessories. So what is it that our fashion industry selling to us? Are they selling us beauty? Are they selling us status that is associated with a brand’s identi...
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